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Autumn Light Tackle Softbaiting | Chasing the Anchovy Runs

As the leaves start to fall and the air crisps up, autumn announces itself with more than just golden hues and cooler mornings. For anglers, this season brings one of the most exciting phenomena in coastal waters—the arrival of anchovy schools. Th...

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Autumn Light Tackle Softbaiting | Chasing the Anchovy Runs

Daiwa Tech | Rod and Reel Names - How it works and what the names mean

Nomenclature is a system of names or terms, or the rules for forming these names or terms in a particular field. From a fishing tackle point of view, it’s the system we use to name products. For Daiwa products it’s our rods and reels where the nam...

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Daiwa Tech | Rod and Reel Names - How it works and what the names mean

Meet The Crew | Navare Taylor

Bio/Background I'm based in the Bay of Plenty with my wife and two daughters. I am lucky enough to be the Creative & Marketing Manager for Lower Clothing I also help Jake run Lo-Cab International. I fished through my younger years, but didn't ...

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Meet The Crew | Navare Taylor

The 2025 NZSFC Youth Nationals | An Introduction

It’s almost that time again! Get your crew together and gear prepped as the 2025 Youth Nationals is just around the corner. The event runs over 2 weeks from the 12th of April to the 27th of April. This competition falls over the school holidays ma...

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The 2025 NZSFC Youth Nationals | An Introduction

Meet The Crew | Flyn Jack

Bio/Background For as long as I can remember, I have always been close to the ocean. Growing up in the Marlborough sounds, fishing has always been prominent in my life. I've always had a passion for fishing and adventure, but it wasn't until my ea...

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Meet The Crew | Flyn Jack

Meet The Crew | Sam Morrison

  Bio/Background Like lots of Kiwis, I've shared a passion for fishing since a young age. Growing up on the east coast in Hawkes Bay and living a short walk from the ocean, days, evenings, and weekends were spent scouting the estuary and coastline...

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Meet The Crew | Sam Morrison

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