Nomenclature is a system of names or terms, or the rules for forming these names or terms in a particular field. From a fishing tackle point of view, it’s the system we use to name products. For Daiwa products it’s our rods and reels where the nam...
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Bio/Background I'm based in the Bay of Plenty with my wife and two daughters. I am lucky enough to be the Creative & Marketing Manager for Lower Clothing I also help Jake run Lo-Cab International. I fished through my younger years, but didn't ...
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It’s almost that time again! Get your crew together and gear prepped as the 2025 Youth Nationals is just around the corner. The event runs over 2 weeks from the 12th of April to the 27th of April. This competition falls over the school holidays ma...
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Bio/Background For as long as I can remember, I have always been close to the ocean. Growing up in the Marlborough sounds, fishing has always been prominent in my life. I've always had a passion for fishing and adventure, but it wasn't until my ea...
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Bio/Background Like lots of Kiwis, I've shared a passion for fishing since a young age. Growing up on the east coast in Hawkes Bay and living a short walk from the ocean, days, evenings, and weekends were spent scouting the estuary and coastline...
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Monocoque (MQ) body design is the single greatest leap in spinning reel design ever produced. Realising a true single piece body construction of spinning reels on the market. MQ technology delivers benefits to anglers on multiple fronts. Deliverin...
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